Marketing & Campaigns Why does an SME need systematic marketing? For smaller companies, systematic planning and strategic orientation are essential to be able to compete successfully on the market. Anyone who wants to further expand a company focuses primarily on one task: winning customers and retaining existing customers. In order to be able to carry this out s May 25, 2020May 25, 2020
Marketing & Campaigns Sales concept as an integral part of marketing The goals of the sales activity are subordinate to the business goals or marketing objectives. The sales concept is thus an integral part of the marketing concept. From the marketing concept some basic decisions should be derived, with which the following questions are answered: – What is the May 25, 2020May 25, 2020
Marketing & Campaigns Uncategorized Marketing via social media channels Social media marketing has become an integral part of any marketing strategy. Companies are often faced with the question of which channels should be used to reach the largest possible target group. Is Facebook still enough or does it make sense to use several platforms? In the following sections, t May 25, 2020May 25, 2020
Bexio, the ideal complement to brolio Your sales opportunities in relation to your goal Brolio enables an optimal overview of the current orders and always clearly maps the sales process. Customer and product categories can be easily managed. You can also see at a glance how many offers are currently placed in your company. The ideal co
When and how should an offer be followed up? Entrepreneurs, freelancers and sales staff know the following scenario very well: You have received an inquiry and sent a corresponding offer, but do not receive any feedback. In fact, it is not uncommon for (potential) customers to drop out even though the deal seemed within your grasp. In such a c
Where do you get B2B contact details for your sales and how do you qualify them? Typical outbound marketing and classic sales processes, in which providers of goods or services actively approach potential customers, require the existence of specific contact data for the respective target group. At the very least, it must be known where the persons in question normally are. Only
How many customer contacts are needed for successful new customer acquisition? It is in fact extremely rare for the first customer contact to result in a deal. On average, this is only the case for one in 50 sales. Despite this general situation, many companies are not prepared to accept more than one or two setbacks in customer acquisition. The reasons for this are many and
8 Measures for successful customer relationship management There is no question that the generation of many new customers can be very beneficial to the profit of your company. But if, as a consequence, you now focus entirely on the acquisition of new customers, you are in fact committing a serious mistake. Because it is in fact the satisfied existing custom
