Customer acquisition When and how should an offer be followed up? Entrepreneurs, freelancers and sales staff know the following scenario very well: You have received an inquiry and sent a corresponding offer, but do not receive any feedback. In fact, it is not uncommon for (potential) customers to drop out even though the deal seemed within your grasp. In such a c August 27, 2020September 11, 2020
Customer acquisition Where do you get B2B contact details for your sales and how do you qualify them? Typical outbound marketing and classic sales processes, in which providers of goods or services actively approach potential customers, require the existence of specific contact data for the respective target group. At the very least, it must be known where the persons in question normally are. Only August 27, 2020September 11, 2020
Customer acquisition How many customer contacts are needed for successful new customer acquisition? It is in fact extremely rare for the first customer contact to result in a deal. On average, this is only the case for one in 50 sales. Despite this general situation, many companies are not prepared to accept more than one or two setbacks in customer acquisition. The reasons for this are many and August 27, 2020September 11, 2020
Customer acquisition Sales concept as an integral part of marketing The goals of the sales activity are subordinate to the business goals or marketing objectives. The sales concept is thus an integral part of the marketing concept. From the marketing concept some basic decisions should be derived, with which the following questions are answered: What is the signific August 25, 2020September 11, 2020
Customer acquisition How successful new customer acquisition works today? The markets are bursting with innovative developments. Clever companies invest a lot of time, money and clever ideas in the creation of new products that are sometimes far superior to those of the competition. Unfortunately, when it comes to sales, however, they often continue to rely on outdated me May 25, 2020May 25, 2020
Customer acquisition Tips for successful customer acquisition Many companies have no plan and no goal, and they pursue customer acquisition without fixed structures and specifications. Without a systematic acquisition strategy, you will have to be satisfied with the new customers you happen to come across. Define your goals from the beginning and answer at lea May 25, 2020May 25, 2020
Customer acquisition Integration of the sales talk into the acquisition strategy Sales are an integral part of the marketing mix. In addition to advertising, sales promotion and product PR, it is one of the direct communication measures. The experience of many companies shows that personal sales and relationship management, alongside finance and good products, are crucial to the May 22, 2020May 25, 2020
Bexio, the ideal complement to brolio Your sales opportunities in relation to your goal Brolio enables an optimal overview of the current orders and always clearly maps the sales process. Customer and product categories can be easily managed. You can also see at a glance how many offers are currently placed in your company. The ideal co
When and how should an offer be followed up? Entrepreneurs, freelancers and sales staff know the following scenario very well: You have received an inquiry and sent a corresponding offer, but do not receive any feedback. In fact, it is not uncommon for (potential) customers to drop out even though the deal seemed within your grasp. In such a c
Where do you get B2B contact details for your sales and how do you qualify them? Typical outbound marketing and classic sales processes, in which providers of goods or services actively approach potential customers, require the existence of specific contact data for the respective target group. At the very least, it must be known where the persons in question normally are. Only
How many customer contacts are needed for successful new customer acquisition? It is in fact extremely rare for the first customer contact to result in a deal. On average, this is only the case for one in 50 sales. Despite this general situation, many companies are not prepared to accept more than one or two setbacks in customer acquisition. The reasons for this are many and
8 Measures for successful customer relationship management There is no question that the generation of many new customers can be very beneficial to the profit of your company. But if, as a consequence, you now focus entirely on the acquisition of new customers, you are in fact committing a serious mistake. Because it is in fact the satisfied existing custom
